At first, they look like any lingerie ad

 Conill Saatchi and Saatchi USA just came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain.
At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) –  they are not what they look like!
The print campaign places an underwear over an elbow, knee and armpit and styles them to look like a bust or bottom. The slogan says “If it can make your knee look sexy, imagine what it can do in the right place.”.

We are pretty impressed. You?

How Snapdeal outsmarted Flipkart Amazon

With the Big Billion Days here, it’s that time of the season again when e-commerce goes crazy, discounts are at the highest, new records are being chased, apps are being criticized and most of all, marketing battles are being fought.

Flipkart, Amazon and Snapdeal – all have announced BIG sales from the 13th to the 17th, and the war has officially begun. Here’s what Snapdeal has done this morning in TOI, right next to ads from Amazon and Flipkart.

We call it ‘ek ad se do nishaan’

Not just the ad, they sent a push notification as well!

Playing Football with Lion

 Lion Whisperer Kevin Richardson, stylishly dressed in a Van Gils suit feels more confident than ever before.