Conill Saatchi and Saatchi USA just came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain.
At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) – they are not what they look like!
The print campaign places an underwear over an elbow, knee and armpit and styles them to look like a bust or bottom. The slogan says “If it can make your knee look sexy, imagine what it can do in the right place.”.
At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) – they are not what they look like!
The print campaign places an underwear over an elbow, knee and armpit and styles them to look like a bust or bottom. The slogan says “If it can make your knee look sexy, imagine what it can do in the right place.”.
We are pretty impressed. You?
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